Within 24 hours of the announcement that BTS and Big Hit Entertainment would be donating $1 million to Black Lives Matter, the BTS Fan ARMY announced they would match that donation with another $1 million.
In the K-pop scene, several artists have supported the movement both as individuals and groups. Some stars have shared their personal donations as well like Los Angeles native Mark Tuan of boy band GOT7 pledging $7,000 to the George Floyd Memorial fund, Korean-American rapper pH-1 donating $3,000 to Black Lives Matter, and a $1,000 donation to the Minnesota Freedom Fund from Jae of K-pop/rock outfit DAY6. BTS and Big Hit mark the first in the Korean-pop industry to make a public group and label donation after the May 25 death of George Floyd sparked protests against police violence across the country.
“Black people all over the world are in pain at this moment from the trauma of centuries of oppression. We are moved by the generosity of BTS and allies all over the world who stand in solidarity in the fight for Black lives.”
The feat follows a recent effort by K-pop fans to take over the hashtag #whitelivesmatter, drowning out white-supremacist messages with nonsensical or anti-racist posts, and also flooded the Dallas Police Department’s iWatch Dallas app with K-pop content in place of footage of protestors. The moves demonstrated fans’ formidable social-media power and was met with wide approval online early Wednesday morning.
Similarly, The BTS ARMY has earned its stripes as a massive global influence and its effort to match the groups $1 million donation was accomplished within a day of the news, hitting $1,026,531 with 35,609 donors. The donation project was set up by One In an Army, a group of volunteers who have come together to help organizations across the globe uniting in their love of BTS. They have been organizing monthly charity programs and were able to quickly put together a way to track donations made by everyone in efforts to #MatchAMillion.