In Her Purpose: 40 Principals of Asian Women Redefining Success on Their Own Terms

In Her Purpose: 40 Principals of Asian Women Redefining Success on Their Own Terms, is a collection of the real and powerful stories of 40 inspirational Asian American women. Each woman highlighted shares the ups, downs and challenges of the journey of how they got to where they are now and the different paths they took to cement their careers in fashion, medicine, art, education and more.

Inside, you’ll read the stories of Asian American women who have defied social and cultural conventions. Where society expected them to take the stereotypical Asian profession, these women carved their own path and defined success on their own terms.

Among the highlights:

Ami Desai

A first generation American born immigrant paving the way for South Asian representation in media. Desai has worked for CNN, Inside Edition and hosts a web show on

Jhoanna Alba

Superstar stylist whose client list include NBA stars like Magic Johnson and Russell Westbrook.

Isis Arias Clermont

Arias was the Executive Producer of ComplexCon, one of the biggest consumer conventions for streetwear and helps mentor budding entrepreneurs.

Many struggle to find a career path, follow a life goal and everyone faces different challenges. These women’s stories give insights and hope that you can do it too.

With the book, authors Jennifer Redondo-Marquez and Rose Buado, hoped to create a book to inspire other Asian American women, help discover their purpose and amplify their voices. “Our goal for this book is to advocate for women, to feed and fuel the future generation, and to spread the love!”

Purchase the book now at Amazon

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