New census ads speak to Filipino, Vietnamese, other undercounted Asian American groups

The Census Bureau has begun rolling out ads in multiple languages to encourage people in hard-to-reach communities to participate in the congressionally mandated headcount — part of an effort that comes as many Asian Americans still fear that the questionnaire will ask them about their citizenship status.

TDW+Co, the official Asian American outreach and communications partner of the Census Bureau, is one of 13 agencies tasked with creating ads for the bureau’s $500 million public education and outreach campaign.

Advertisements will appear in Asian languages including Chinese, Japanese, Korean, Tagalog and Vietnamese. The effort will focus on television and radio commercials, digital, social media, print advertising and messaging on billboards and at bus stops.

Read more via NBC Asian America

%d bloggers like this: