The Top 10 Asian-American “Lifestyle/Beauty” Influencers on Instagram – Over 1M Followers

Growing up in America, you are always being told that beautiful girls have fair skin, lighter hair, and big blue eyes. These Asian-American women have crushed that old perception by embracing our unique characteristics and changed the image of Asian-American women around the world. And their millions of followers can vouch for that.

Here are the Top 10 Asian-American lifestyle and beauty influencers currently on Instagram with over 1 million followers.

10 | @WENDYSLOOKBOOK – 1.1M followers

Wendy Nguyen is a fashion blogger and juvenile justice advocate. She spent most of her childhood in a foster home before leaving for college at UC Berkley and going into a career in Finance. She uploaded a video on YouTube in April 2011 titled “25 Ways to Wear a Scarf,” which garnered over 42 million views. Because of the video’s success, she quit her 5-year career in finance and pursued her dream as a style blogger and content creator. Wendy started Wendy’s Look Book, a fashion blog, which now has over 650,000 YouTube subscribers and 1.1 million IG followers.
The Chriselle Factor

9 |@CHRISELLELIM – 1.1M followers

Chriselle Lim is a fashion stylist, lifestyle and beauty blogger, digital influencer and founder of the Chriselle Factor. She was a stylist and the fashion editor for a local luxury magazine in Beverly Hills before she began blogging. She has collaborated with Tiffany & Co., Coach, Victoria’s Secret, Banana Republic and walked down the runway for Rebecca Minkoff. Currently, Chriselle creates YouTube videos mainly about Korean skincare and routines and she is the Editor in Chief at GENLUX Magazine.

Nabela Noor for Allure Magazine
Nabela Noor for Allure Magazine

8 | @NABELA – 1.2M followers

Nabela Noor, known on Instagram simply by “Nabela” is a Body positive YouTuber. As a plus-sized first-generation Bangladeshi-American woman, she represents the “love yourself first” community by breaking any preconceived notion of “typical beauty.” She makes beauty, fashion and lifestyle videos on YouTube. Nabela also recently launched Noor House, a nonprofit that provides free housing, educational resources, and food and water access.

Eva Chen
Eva Chen

7 | @EVACHEN212 – 1.2M followers

Eva Chen is the director of Fashion Partnerships over at Instagram. Before working for Instagram, Chen was the youngest editor-in-chief in Lucky magazine’s history. She was also the Health and Beauty Director at Teen Vogue prior to that. But even before all that, she was on the pre-med path at Johns Hopkins University. Chen has launched numerous fashion and e-commerce features at Instagram, including shopping fashion looks directly from influencers’ feeds and the Instagram Shop account. On top of all that, she has also written a children’s book called Juno Valentine and the Magical Shoes. Eva is unstoppable.

Promise Tamang Phan
Promise Tamang Phan

6 | @PROMISETAMANG – 1.3M followers

This Nepalese-American makeup artist is known for her YouTube transformations into celebrities such as Angelina Jolie, Scarlette Johannson, Kate Middleton, Adrianna Lima, Lady Gaga, and many others! She posted her first video on January 12, 2010, a transformation video featuring Avatar makeup and now she has over 5 million subscribers on her main YouTube channel. Promise married Steve Phan and became the sister-in-law of fellow beauty guru Michelle Phan!

Jenn Im for
Jenn Im for

5 | @IMJENNIM – 1.7M followers

Jenn Im is one of the most popular beauty vlogger and fashion designer on social media. She has collaborated with Calvin Klein, Levi’s, Macy’s and Clinique. Jenn also released a makeup collection with ColourPop and in 2019 she launched her own clothing line called Eggie. Her YouTube channel has over 2.4 million subscribers.

4 | @MICHELLEPHAN – 2M followers

Michelle is a makeup artist, entrepreneur and a voice actress. She was a pioneering beauty YouTuber. Her channel has over 8.9 million subscribers and 1.1 billion lifetime views. In 2010, she became Lancome’s first Vietnamese American spokesperson. In 2013, she launched a cosmetic line with L’Oreal. She has also written a book, launched a beauty, lifestyle and entertainment network on Roku and in 2015 her beauty product subscription service, Ipsy was valued at $500 million.

3 | @DRESSYOURFACE – 2.5M followers

Tamanna Roashan is the most sought after international beauty educator in the world. She teaches live online hair and makeup classes on She started her beauty journey doing bridal hair and makeup at the age of 17. Tamanna would attend cosmetology college before majoring in marketing and communications at Cal State University. She has also worked as a business manager at Lancome Cosmetics for eight years.

Aimee Song is Laura Mercier’s first influencer ambassador.
Aimee Song is Laura Mercier’s first influencer ambassador.

2 | @AIMEESONG – 5.3M followers

Aimee [Ah-Mee] is a fashion blogger, a fashion designer, and an author. She has over 2 million page views per month on her blog, Song of Style and over 5 million Instagram followers. Song of Style has spun off into a jewelry line and apparel collection. Aimee has been a brand ambassador for Chloe, Giorgio Armani Beauty, Dior, Revolve and collaborated with Levi’s and True Religion. In 2016, she was on Forbes 30 under 30 and has written two books; Capture Your Style which made the New York Times Best Seller list and Aimee Song: World of Style. @nikitadragun @nikitadragun

1 | @NIKITA_DRAGUN – 5.5M followers

Nikita Dragun is a transgender Asian-American beauty makeup artist and beauty guru otherwise known as Mama Dragun who has earned more than 2.5 million subscribers on YouTube by creating makeup tutorials, vlogs, and challenges. She often documents her transition on her YouTube channel has garnered over 110 million video views. In 2019 she started a beauty line targeted towards the transgender community called Dragun Beauty.

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